Internet Business
Tony Robbins, Frank Kern, and John Reese – Are You Kidding Me?
What Do You Get When You Put Tony Robbins, Frank Kern, and John Reese in a Room Together?
Talk about a gangbuster event, and guess what, you can watch it totally free.
These three superstars got together and Tony revealed the ultimate achievement blueprint.
Now Tony drew it up, but I have an actual electronic download for you. Just click on the link below, but make sure you watch the video first.
2nd – Download the Achievement Formula Blueprint
Make sure you leave me a comment and let me know how much you enjoyed this.
Boost Article Marketing’s Search Engine Ranking Through Keyword Usage
When writing article marketing content it is important to make sure the copy itself would be able to reach the intended and target readers. That is imperative because obviously, no content or article marketing copy would ever succeed in attaining its purpose if it is not targeted well. No matter how informative, entertaining, engaging and interesting your article is, if it is not gaining a favorable and appropriate search engine ranking, it would not be disseminated and shared well to reach its target audience. Thus, it is important to know some methods on how you could effectively manipulate the use of keywords to meet your article marketing goals.
To begin with, it is most significant to determine the right keywords for the subject you are writing about. A keyword is a main subject that would be the focus and theme of the entire marketing article. When using keywords in this regard, be reminded that keywords can be made up of a single word, a phrase, group of words or different sets of words that are put together. Keywords are important because that would be how search engines would identify, index and rank articles.
For example, you are using the search engine to search for articles with ‘article marketing’ as the keyword. Upon typing the phrase into the search engine box, a page containing all sites and Webpage addresses containing direct links would be flashed into the computer screen. Notice that the listing consists of several or numerous listings. Also take note that those sites and links listed on the topmost portion would likely solicit and enjoy more search engine clicks from online readers. You surely would look first at those listed on the first few links. And for sure, you would be more likely checking them out than the rest.
That is the wonder of using search engine ranking well. An article or a Website is enjoying a high search engine ranking if it is listed first on search engine results. You know for now that articles or sites with high ranking are more likely to enjoy higher page and readers review. As an article marketing writer, you naturally would be inclined to aim to attain that ideal search engine ranking. And manipulating with the working and operational keywords is the most likely key to that.
To be able to understand more the role of keywords targeting and usage in making your article marketing copy really effective, it would be better to know more about some specific keyword concepts. The following are those along with recommended actions to make your articles work.
Keyword density
This concept basically refers to the percentage or ratio of keywords within the overall volume of words that can be indexed within the whole Web page. Some companies and article marketing clients are particularly instructing writers to make sure the keyword density of the article is made ideal. In general, it is an unwritten rule or a strong recommendation from experts to make sure the keyword density is maintained at about 2% to 8%. This way, you can make sure that your article marketing output is well endowed and sprinkled with the most helpful and noticeable volume of keywords. Doing so would also help ensure a favorable and desired search engine ranking.
Keyword frequency
This concept is basically referring to the total number of times a particular keyword or keyword phrases are used not just within an article but within the entire Website. As you know, online sites are not just consisting of the article content. Usually, Website designs and pages are consisting of logos and brief descriptions of the content or of the subject or content to which the site is focused at. In general, the more frequent a keyword appears in the online site, the more likely any search engine would allot a high search engine ranking for that keyword.
Keyword prominence
The term keyword prominence is not widely known and practiced but it is one of the most needed. It refers to the way prominent keywords are strategically used inside the online site. As a recommendation, experts advise article marketers to put significant keywords within, near or at the beginning of the online page, or at the first sentence, title or within what is referred to as the meta tag.
Keyword proximity
The term refers to the proximity or closeness between keywords. With this regard, it is advisable that keywords be closer and more identical or synonymous with each other. For example, the keyword ‘search engine rankings, is proximate, close or equal to the keyword ‘rankings in search engine’. It would be advisable to use the two at the same time as operational keywords so that any way online searchers make their queries, they would be able to arrive at the same result.
Article Marketing: How To Write Great Articles
All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author’s site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.
So how do you write such articles? Article writing encompasses initially mass print media like magazines, newspapers, and the like. The articles written in these media are usually long winded and detailed, and very often command longer attention spans from the readers. Newspapers and magazines pay their writers to write such long articles because their readership depend on how wide range the topics are, and how up to trend the issues are. But the articles employed in Internet article marketing should not be in parallel with the articles written in print. The web is a never-ending source of research material and if the readers do not get what they want instantly by reading the articles published in directories, they could turn to other sources because the choices are endless. Therefore the articles have to be written in such a way that the attentions of the Internet users are utilized to the fullest degree.
Short articles of about 600-800 words are most ideal. This way, all the important elements of a subject matter is tightly woven into the article, thus creating less risk of boring the readers with unnecessary matters. Imagine an article that has too much introduction, an incoherent body, and a hanging conclusion- no one would take the effort to have to analyze what is written, because people want straight up facts. They want to read and to understand each sentence, and ideally to be more informed about the given issue, period.
For example, an article that deals with the benefits of water therapy would want to consider including highlights on how the consumption of water could help in eradicating toxins built up by faulty eating. And then this could be explained further by noting specific studies that have dealt with natural remedies alongside the use of conventional commercial medicine. The advantages of utilizing natural therapies would be that there are less possibilities of side effects and a less overworked liver, as this essential body organ is primarily responsible in the flushing out of unwanted toxins from overeating, unnatural diets, and of course modern pills and medicines.
The article has to be persuasive, too. Persuasive, yes, but not in the obvious way of trying to sell something, credible in the sense that straight facts, and not just mere opinions, are being presented. Statistical studies that can be verified are helpful tools in persuasive delivery because there are quite a number of surveys over the Internet that provides clear facts. A persuasive article would also want to consider using quotes from reliable personalities on the subject matter. This adds credibility to the written article and considerably increases general interest. Anyone who would read something that was verified by an expert, and can be traced back to historical truths would most likely begin to form certain positive beliefs.
Then there is the issue about the target market. And in this case, since the articles can be read by many, it would be more appropriate to say target audience. Of course, not everyone is interested with the things that are written in the articles. There would be people who would not care less what the topics are about simply because not every topic can elicit a favorable response from everyone. The reason why businesses have to target a market niche is because certain demographics will veer away from what the popular trends are. Age, gender, cultural differences, and the like are just some of the demographics to be considered. If a certain article topic for example is targeted to people with age over 40, perhaps the use of modern slang and the online chat lexicons should be discouraged. The audiences are the judges on the written articles, and if they are disappointed with what they have read, they would most very likely switch to other websites, or to choose the articles that are in tune with what they are searching for.
Asking questions on the topics too would help very largely. This allows for review on the article that will be published. Will the target audience care to hear this? Will this information drive be helpful? Will these people be propelled to read further and to click on the site located at the resource box? Or will they just end up getting bored on mid-page and abandon the site altogether? These are just some of the crucial questions that need to be dealt with in creating well-written contents in article marketing.
A well-written article too, is one that appears not be blatantly selling anything, but one that disguises merely as simple information drive. People usually have adverse reactions to annoying salesmen knocking on doors in the rush of morning hours, that when they are usually presented anything that merits a sale, the mechanical response would almost always be in the negative. Article marketing seeks to build up a wide readership over an extended period of time by publishing relevant and up-to-date articles, and not to drive would-be clients away because of the obvious want of easy profit. The wide source of information, and the relatively easy access to it have made our audiences more intelligent buyers, and their knowledge compels them to make choices that they can benefit from even in the long term.
Don’t Think Adsense is for You
When Google’s AdSense appeared, there were a lot of people who doubted Google’s idea would be marketable and actually generate any profits. Yet as we stand here today it’s probably the most well known pay per click venture in the world.
Yes, all those nay sayers ended up eating their own words in the end. And that is because the folks at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.
But of course, as you might very well know, AdSense isn’t just profitable for Google. It’s also profitable for the people who advertise via AdWords and very profitable for publishers who use it to make earnings which are sometimes just enormous.
So one must ask himself why this is such a good deal for everybody. And the question in itself is very justified because you hardly ever come across something that’s profitable for everyone in the chain. So why would AdSense be any different.
Well, AdSense is where it stands today, giving benefits for everybody in the game because it exploits a gap in the Internet’s advertising model.
You see, the Internet is a very interactive environment, and its interactions come from the people who are browsing. They choose whether or not to follow a certain link and the term “navigating” is probably the most precise one at describing this situation.
So AdSense is great because it links together buyers and sellers. Yes, you have to hand it out to Google for a brilliant idea. They know there are people out there that want to buy stuff and people who want to sell them what they’re interested in. And Google AdSense helps members of the two categories find each other.
It works for the visitors, because the model is very transparent. You don’t see a huge graphic banner which tries to lure you into buying something. You just see a few words. And if you like what you see you can just click it. It works because visitors don’t have that feeling of someone trying to lure them into spending money. Ironically, however, they’re wrong.
It works for the AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google’s search which gets gazillions of hits per day, up front without working as much for SEO and waiting so much.
Their ads can reach any website that deals with anything similar to what they’re trying to sell. Now you must realize they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google’s AdSense a publisher’s best friend.
It comes from the fact that the ads are contextual, that they somehow related to the keywords you deal with on your page. Because people or on your site, which deals with a certain topic, you already know they’re interested in that topic.
But, hey, wait a minute, Google knows some companies which want to sell your visitors something related to their topic. Google wants your visitors, you want Google’s advertisers and the visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everybody.
This is by far the most profitable hook-up deal you’re ever going to see anywhere on the Internet.
So you have to appreciate Google for realizing a killer deal. You have to appreciate how well thought out, yet simple this scheme really is. Sure, in practice it has a few quirks but those are minor and, up to this point everyone seems to be enjoying Google’s AdSense.
Until Next Time…
Are You Already Marketing On The Internet?
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
Talk to you soon,
Keith Dougherty
Internet Business – 4 Tips for Success
Running an internet business is not a difficult task; but running a successful internet business can be a bit more difficult. There are thousands of people that have their own online business, but many of them are not having any luck at all. If you want to be successful while running your internet business, there are a couple of tips you can follow.
1. Before you can run a successful internet business, you are going to need the necessary knowledge. In other words, if you are looking to start an internet business, choose an industry that you are familiar with. By doing this you will ensure yourself of knowing where to start, and how to handle problems as they arise. Of course, it is possible to run a successful internet business even if you do not have past experience. You will just want to make sure that you do your homework before starting. This way you will have some background information on the industry instead of simply going into the venture blind.
2. Make sure that you are organized from the very start. The most successful internet businesses are ones that have a quality business and marketing plan in place from the start. This will allow you to follow your plan as the days go by so that you do not get lost. It is hard to be successful in anything if you do not know where you are trying to go. A business plan will give you an idea on how you want your company to progress, where as a marketing plan will direct you on how to grow your company. These are two things that are synonymous with every successful internet business.
3. Never be ashamed to ask for help if you are having a rough time. A lot of business owners do not like to ask other people for help because they do not want to hurt their pride. This is something that you should come to grips with before you even get started. It is impossible to know everything about your industry, so there are times when you will have to ask questions. Instead of thinking of this as a bad thing, why not look at it as a way of making new business contacts? If you are having a technical problem that you cannot figure out, you should get in touch with an IT company right away. There is nothing wrong with doing this. In fact, if you do not ask questions to other people you will only be holding your company back.
4. Do not reinvent the wheel, by following an established Internet Marketing Plan you can take a shortcut to your online success. Be aware though to not follow unsuccessful plans, there are free ones which are just excellent like “The Internet Marketing Master Plan”.
By following the tips above you will be well on your way to running a successful internet business. Remember, anybody can run a business, but to be successful you will have to be determined.
