Article Marketing
Boost Article Marketing’s Search Engine Ranking Through Keyword Usage
When writing article marketing content it is important to make sure the copy itself would be able to reach the intended and target readers. That is imperative because obviously, no content or article marketing copy would ever succeed in attaining its purpose if it is not targeted well. No matter how informative, entertaining, engaging and interesting your article is, if it is not gaining a favorable and appropriate search engine ranking, it would not be disseminated and shared well to reach its target audience. Thus, it is important to know some methods on how you could effectively manipulate the use of keywords to meet your article marketing goals.
To begin with, it is most significant to determine the right keywords for the subject you are writing about. A keyword is a main subject that would be the focus and theme of the entire marketing article. When using keywords in this regard, be reminded that keywords can be made up of a single word, a phrase, group of words or different sets of words that are put together. Keywords are important because that would be how search engines would identify, index and rank articles.
For example, you are using the search engine to search for articles with ‘article marketing’ as the keyword. Upon typing the phrase into the search engine box, a page containing all sites and Webpage addresses containing direct links would be flashed into the computer screen. Notice that the listing consists of several or numerous listings. Also take note that those sites and links listed on the topmost portion would likely solicit and enjoy more search engine clicks from online readers. You surely would look first at those listed on the first few links. And for sure, you would be more likely checking them out than the rest.
That is the wonder of using search engine ranking well. An article or a Website is enjoying a high search engine ranking if it is listed first on search engine results. You know for now that articles or sites with high ranking are more likely to enjoy higher page and readers review. As an article marketing writer, you naturally would be inclined to aim to attain that ideal search engine ranking. And manipulating with the working and operational keywords is the most likely key to that.
To be able to understand more the role of keywords targeting and usage in making your article marketing copy really effective, it would be better to know more about some specific keyword concepts. The following are those along with recommended actions to make your articles work.
Keyword density
This concept basically refers to the percentage or ratio of keywords within the overall volume of words that can be indexed within the whole Web page. Some companies and article marketing clients are particularly instructing writers to make sure the keyword density of the article is made ideal. In general, it is an unwritten rule or a strong recommendation from experts to make sure the keyword density is maintained at about 2% to 8%. This way, you can make sure that your article marketing output is well endowed and sprinkled with the most helpful and noticeable volume of keywords. Doing so would also help ensure a favorable and desired search engine ranking.
Keyword frequency
This concept is basically referring to the total number of times a particular keyword or keyword phrases are used not just within an article but within the entire Website. As you know, online sites are not just consisting of the article content. Usually, Website designs and pages are consisting of logos and brief descriptions of the content or of the subject or content to which the site is focused at. In general, the more frequent a keyword appears in the online site, the more likely any search engine would allot a high search engine ranking for that keyword.
Keyword prominence
The term keyword prominence is not widely known and practiced but it is one of the most needed. It refers to the way prominent keywords are strategically used inside the online site. As a recommendation, experts advise article marketers to put significant keywords within, near or at the beginning of the online page, or at the first sentence, title or within what is referred to as the meta tag.
Keyword proximity
The term refers to the proximity or closeness between keywords. With this regard, it is advisable that keywords be closer and more identical or synonymous with each other. For example, the keyword ‘search engine rankings, is proximate, close or equal to the keyword ‘rankings in search engine’. It would be advisable to use the two at the same time as operational keywords so that any way online searchers make their queries, they would be able to arrive at the same result.
Article Marketing: How To Write Great Articles
All the hype nowadays in web-based industries is the pioneering concept called article marketing. Article marketing is one type of Internet advertising that has proven to be both instructive and effective, because Internet users are being given useful information on their related searches, through short but helpful articles with an accompanying link to the author’s site at the bottom part of the article. Website owners are now given a new way to market their goods and services, where they can post their articles in a number of directories in exchange for potential views and increased website traffic.
So how do you write such articles? Article writing encompasses initially mass print media like magazines, newspapers, and the like. The articles written in these media are usually long winded and detailed, and very often command longer attention spans from the readers. Newspapers and magazines pay their writers to write such long articles because their readership depend on how wide range the topics are, and how up to trend the issues are. But the articles employed in Internet article marketing should not be in parallel with the articles written in print. The web is a never-ending source of research material and if the readers do not get what they want instantly by reading the articles published in directories, they could turn to other sources because the choices are endless. Therefore the articles have to be written in such a way that the attentions of the Internet users are utilized to the fullest degree.
Short articles of about 600-800 words are most ideal. This way, all the important elements of a subject matter is tightly woven into the article, thus creating less risk of boring the readers with unnecessary matters. Imagine an article that has too much introduction, an incoherent body, and a hanging conclusion- no one would take the effort to have to analyze what is written, because people want straight up facts. They want to read and to understand each sentence, and ideally to be more informed about the given issue, period.
For example, an article that deals with the benefits of water therapy would want to consider including highlights on how the consumption of water could help in eradicating toxins built up by faulty eating. And then this could be explained further by noting specific studies that have dealt with natural remedies alongside the use of conventional commercial medicine. The advantages of utilizing natural therapies would be that there are less possibilities of side effects and a less overworked liver, as this essential body organ is primarily responsible in the flushing out of unwanted toxins from overeating, unnatural diets, and of course modern pills and medicines.
The article has to be persuasive, too. Persuasive, yes, but not in the obvious way of trying to sell something, credible in the sense that straight facts, and not just mere opinions, are being presented. Statistical studies that can be verified are helpful tools in persuasive delivery because there are quite a number of surveys over the Internet that provides clear facts. A persuasive article would also want to consider using quotes from reliable personalities on the subject matter. This adds credibility to the written article and considerably increases general interest. Anyone who would read something that was verified by an expert, and can be traced back to historical truths would most likely begin to form certain positive beliefs.
Then there is the issue about the target market. And in this case, since the articles can be read by many, it would be more appropriate to say target audience. Of course, not everyone is interested with the things that are written in the articles. There would be people who would not care less what the topics are about simply because not every topic can elicit a favorable response from everyone. The reason why businesses have to target a market niche is because certain demographics will veer away from what the popular trends are. Age, gender, cultural differences, and the like are just some of the demographics to be considered. If a certain article topic for example is targeted to people with age over 40, perhaps the use of modern slang and the online chat lexicons should be discouraged. The audiences are the judges on the written articles, and if they are disappointed with what they have read, they would most very likely switch to other websites, or to choose the articles that are in tune with what they are searching for.
Asking questions on the topics too would help very largely. This allows for review on the article that will be published. Will the target audience care to hear this? Will this information drive be helpful? Will these people be propelled to read further and to click on the site located at the resource box? Or will they just end up getting bored on mid-page and abandon the site altogether? These are just some of the crucial questions that need to be dealt with in creating well-written contents in article marketing.
A well-written article too, is one that appears not be blatantly selling anything, but one that disguises merely as simple information drive. People usually have adverse reactions to annoying salesmen knocking on doors in the rush of morning hours, that when they are usually presented anything that merits a sale, the mechanical response would almost always be in the negative. Article marketing seeks to build up a wide readership over an extended period of time by publishing relevant and up-to-date articles, and not to drive would-be clients away because of the obvious want of easy profit. The wide source of information, and the relatively easy access to it have made our audiences more intelligent buyers, and their knowledge compels them to make choices that they can benefit from even in the long term.
Are You Already Marketing On The Internet?
Take a moment to think about how you would really answer this question. If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.
Do you have a website for your business? Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.
Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.
Do you solicit feedback from your customers online? This is yet another example of how business owners may be accidentally marketing their business on the Internet. Most business owners realize the importance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.
We have already discussed several ways in which business owners may already be marketing online but what about business owners who want to have an increased online presence? Business owners who may already be marketing online accidentally may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.
Talk to you soon,
Keith Dougherty
Have You Planted Your Seeds Lately? You Should Be!
I know what your thinking, “what the heck does planting seeds have to do with building an online business?”
Well… it all depends on how you perceive what I’m about to share with you.
I’m merely using that headline as an analogy to a Powerful marketing strategy that I use to send HIGHLY targeted traffic to my online business… Effortlessly, that almost every website on the Internet is hungry for.
Now, we all know that in order to be in business you need to either provide a Product and/or Service that cater’s to an particular Niche.
That’s the easy part to figure out.
The part that is usually the hardest with most online businesses is growing that business, and we both know that in order to grow your business online you need “TRAFFIC“.
We’ve all experienced these growing pains, myself included.
And, finding a cost effective marketing strategy these days like the one I’m about to share with you takes a little time to learn, but, in the long run will benefit You and your business for years.
Here are just a few benefits you’ll receive when you incorporate this marketing strategy into your existing online business…
1) It’ll BOOST your websites “Link Popularity”…
2) It’ll give YOU and your business INSTANT credibility…
3) It’ll build TRUST with your potential customers…
4) It’ll send your website Residual traffic for years…
… and best of all, it’ll put You infront of thousands of HIGHLY targeted customers… for FREE!
Do any of those Benefits get you excited?
They sure get me excited simply because I know it works and well at that.
So, with that said, I’m sure your getting a little anxious to find out what these “SEEDS” are that I’m so fond of that will put your online business infront of thousands of HIGHLY targeted customers Absolutely FREE!
Are You Ready?
!!WRITING ARTICLES!!
That’s right… Writing Articles, in my mind, is one of the BEST and most cost effective forms of online promotion, no matter what business your in.
WHY?
Read the BENEFITS I listed above one more time to refresh your memory.
Where else or what other marketing strategy online will give you a list of benefits like that.
And, the best part is… it doesn’t cost You anything, and yet, almost every website owner online is starving for it.
Here’s another quick reminder for you, why do you think they call the Internet… “The Information Super-Highway”.
The Internet received that name for a reason because that is exactly what it IS.
All you need to do is supply the Information in the form of an well written “Article” and send it to related websites and/or newsletters around the web related to your particular Niche.
Just imagine for a minute, what one article or half a dozen articles, for that matter, would do for your online business?
You’ll never know until You get started, so my suggestion to You is, start brain storming some article idea’s about your Product or Service and write them down on a piece of paper.
Once you have a clear idea, “Start Writing”.
So, there you have it, and that’s why I stated… “Have You Planted Your Seeds Lately?” You must plant your seed for anything to grow, weather it be in business or with a real garden. So if you are in this to be successful, get that garden full of seeds and help them grow.
I truly hope you understand the importance of writing Articles and why they are considered one of the BEST forms of online promotion for your business.
10 POWERFUL Reasons WHY ‘Articles’ Remain The Internets #1 Marketing Strategy
We’ve all heard it… “Content IS King” and for good reason because it IS as far as the Internet is concerned.
And when it comes to web surfers, they come online for two reasons, One is to check there email and reason number Two is to search the web for “Information”.
How do you think the Internet received the reputation as the “Information Super-Highway”?
Because thats what its primary purpose was before they decided to commercialize it to what it is today.
And… what do ‘Articles’ contain?
The answer is quite simple… “Information”.
So, what does this have to do with you?
Be the one who supplies it.
It’s that simple.
Now, for the rest of this article I’m going to give you 10 POWERFUL reasons WHY you should and/or need to get started using ‘Articles’ as one of your online marketing strategies so you too can reap the benefits.
With that said, lets move on to reason #1.
Reason #1. Search Engines LOVE them.
It’s no secret that Search Engines LOVE content, so if you supply it on a regular basis your giving them a great reason to stop on by to take a look around.
Once there they’ll spider and index your website which is just what you want.
Reason #2. Website and Newsletter owners always need them.
I touched base on this earlier about why web surfers come online.
Website owners need fresh content to keep there visitors and/or subscribers coming back, where as newsletter publishers also need fresh content for there “email” newsletters that they publish and send to there subscriber base.
Remember the two reasons I discussed earlier about WHY web surfers come online. BINGO!
Reason #3. They generate Life Long residual Traffic.
Articles produce Life Long residual traffic because website owners, newsletter publishers and article directories archive them for there visitors to read and search through.
And since you have a ‘Resource Box’ located at the end of every article you produce with your website info and URL you’ll receive traffic.
Reason #4. Great way to get One-Way HIGH PR links.
This is probably one of the best reasons because when you offer your free information with ‘Reprint Rights’ and the website owner decides to archive your article within there article directory and their website happens to have a High PR(popularity ranking) ranking, guess what?
You’ll be able to ‘Piggy Back’ off there PR giving your website a PR boost because at the end of every article you produce your able to leave your ‘Resource Box’ with all your websites info and most important of all, your URL.
Reason #5. They’re VIRAL.
This is yet another great reason to start using articles as one of your online marketing strategies simple because your going to offer ‘Reprint Rights’ with all the articles you produce giving Website and Newsletter owners permission to publish them causing a VIRAL explosion and Traffic surge to your website.
Reason #6. You can syndicate them via RSS.
If your up to speed on the latest marketing technology called RSS(Real Simple Syndication) and you write ‘Articles’ on a regular basis you can set-up an RSS feed that web surfers and/or website owners can ‘Opt-In’ to and syndicate your ‘Articles’ via RSS to them, plus, you can also submit your RSS feed(s) to RSS search engines and directories.
Depending on how many ‘Opt-In’ this is yet another great reason to get started with ‘Articles’ and another way to generate LOTS of Free targeted traffic.
Reason #7. Bloggers with BLOGS need “Information” to.
If you provide quality information related to a specific Blog that blog owner just might post your article on his/her blog for their audiences/readership to read giving you again more FREE exposure for your business.
It gets better. Blogs also use RSS(Real Simple Syndication) to syndicate there content to various search engines, RSS search engines and directories giving you again more FREE exposure through there feed.
Reason #8. Info-Product developers need it to.
Ever receive a free ebook of some sort in your Inbox with related articles inside it from other authors?
When you offer your articles with ‘Reprint Rights’ and someone decides to include your article in there ebook for a Viral marketing campaign they’re working on, guess what?
More FREE targeted traffic for YOU as that particular ebook circulates across the Internet.
Reason #9. Post them to related Forums and Newsgroups.
Remember, the Internet is all about numbers and Forums and Newsgroups contain numbers to and are yet another avenue for you to gain some extra exposure for FREE for your online business through your articles.
Just make sure you read there ‘Terms’ before you start posting because you don’t want to receive any ‘Flames’ in your Inbox.(They can be Nasty.)
Reason #10. You gain INSTANT credibility as an Expert.
The best way to gain the trust of your potential customers online is to supply them with quality “Information”.
By doing this your stepping up and telling them that you know what your talking about within the industry your in giving them a reason to look into what you have to offer further by following the link you provided within your ‘Resource Box’ at the end of your article.
WoW! Are those 10 POWERFUL reasons to get started with ‘Articles’ or what?
You get all those benefits by just producing ONE article.
The more you produce the more you’ll benefit.
Do you see how powerful ‘Articles’ are now and how they can take your online business to the next level?
I certainly hope so.
In conclusion: “Content IS King” online and will remain King for as long as the Internet exists.
It’s now up to you to step up to the plate and decide whether or not you want to tap into this ‘Proven Internet Marketing Strategy’ yourself and reap all the benefits.
